Responsa

2014 – 2022
Role
Lead Front-End Engineer & UX Design Manager
Stack
SketchInVisionJavaScriptCoffeeScriptTypeScriptBackbone.jsAngular.jsReactGulpJest
About the product

Responsa is a chatbot and knowledge-base solution that helps businesses with customer service and the shopping experience. It grew into one of Europe's leading enterprise solutions for self-service customer care.

Over eight years I led the front-end and owned the design vision for the SaaS platform, taking several core modules from concept to production and shaping the visual identity used across every customer deployment.

01 / In-Page Widget

One of my first projects was a full overhaul of the In-Page module of the Responsa knowledge base: lifting the user experience, simplifying the layout for a more intuitive journey, and rebuilding the front-end logic from the ground up.

Below are a few of the widget use cases, still running today on some of Italy's most important insurance, banking, and tech companies.

02 / Admin Dashboard

The project I'm most proud of: redesigning and rebuilding the Responsa administration dashboard from scratch. It started with a full audit of the existing features, weighing each one's effectiveness and relevance.

I built a design system to keep every page consistent and to make shipping new features fast, so the dashboard stayed quick to extend and easy to maintain as the product grew.

03 / Chatbot

I designed and built the entire chatbot interface and its admin sections, with one goal: fold the knowledge base's core functionality into a conversational experience. I studied the competition, scoped an MVP, and iterated on the design before building it in Angular on top of the existing In-Page infrastructure.

Over the years I added webviews, image galleries, variable storage, and third-party integrations. By 2022 the chatbot served tens of thousands of unique users every week.

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